September Footwear Sales
September is one of the most interesting months when it comes to footwear sales, it begins with 2 of the largest weeks of the year but ends with one of the smallest weeks of the year. Industry insiders say that the last week of September 2012, the drastic drop in sales can be attributed directly to the Iphone 5 release.
Sales of sport footwear grew with a single digit increase in average selling price to $56.65. The top selling shoes of the period were: Jordan7(Raptor), Air Max Lebron low(Liverpool), Flex Run, Dart 9 and the Women’s Dual Fusion. As expected Nike had 18 of the top 25 styles, Jordan Brand had 3 styles, Converse, Asics, Adidas and Brooks each had 1 style.
In Technical running Nike held a 53.5% share, Reebok declined, New Balance improved and Brooks moved into the #3 slot in Market Share.
Lightweight running Nike continued to dominate with 61.5% market share, to those not in the know lightweight running comprises 40% of all total running sales.
In conclusion NIKE wins again with its commanding 43% overall share of sport footwear.
Info courtesy of Matt Powell from Sportsonesource.com