Back to School 2012 Footwear Sales
The Back to School period is defined as the four fiscal weeks of August and the first 2 fiscal weeks of September.
The top sellers for the back to school period were the Jordan 4 Fire Red in Men’s and Kids, the Jordan 7 Raptor in Men’s and Kids, the 6&7 Golden Moments pack, Nike Air Force 1 White low, Free Run+ 3, Flex Run, Flex Trainer and Air Monarch IV.
Nike and Jordan had 39 of the top 50 selling styles.
Training was the hottest category with mens up 20% and womens up 40%.
In the Category which is the largest category behind running; 2 brands stood out:
Lightweight running consists of 43% of all running shoe sales.
Apparel by brand
Info courtesy of Matt Powell from Sportsonesource.com